5 Things Your Business Needs to Be Transcribing

Despite our ever-growing digital landscape, a lot of people still think of transcription in limited terms. Sure, you can transcribe court proceedings or notes from a meeting, but there are so many other options now. And these days you don’t just need them for convenience, but to boost your visibility on the web as well.

We’ve written before about the importance of SEO (search engine optimization), and can’t stress it enough. Adding a text version of your media file is crucial in helping your rank among search engine results. It will assist the so-called spiders to crawl your website, and figure out what your content is all about.

For example, if you transcribe video, you’ve given the spiders not just one but two sources to examine. They can more accurately place you in front of someone who’s searching for your specific service.

But while video is a popular choice, let’s not overlook the many other modes that businesses increasingly use every day. If these categories aren’t all relevant to you now, perhaps you should consider how they might benefit you.

Podcasts

To stand out, more and more professionals are positing themselves as thought leaders. Podcasts are a great medium for this. You can record yourself talking intelligently about a specific topic relevant to your industry (probably with a guest), and make it available to stream or download from your website. Then, get an extra bang for your SEO buck by transcribing the conversation into text!

Presentations

These are a no brainer. A researched, coherent presentation is ripe for video, but transcription as well. Despite video’s popularity, some people just prefer to read information instead. With an accompanying text version, you satisfy both types of needs, while also establishing yourself as an expert on the presentation’s topic.

Q & A

Q & A sessions typically follow presentations, and they’re more unpredictable. But that doesn’t mean they don’t provide valuable information. In fact, sometimes they can produce lively conversation that a visitor to your site may find useful or entertaining.

Testimonials

Like Q & As, testimonials give users a great way to engage with and speak about your business. In the age of social media, consumers and other businesses alike will expect you to directly interact with them. So be prepared: if someone wants to give you a glowing review over the phone or in person, make sure you record it. Once it’s converted to text on your site, your visitors will not only see a positive review, but that you’re keeping up with digital trends as well.

Google+ Hangouts

Google+ sometimes gets dismissed among social media sites. It tends to be less popular than, say, Facebook. But it’s still a great source for SEO authority. Many businesses have turned to the Hangouts function as a way to interact remotely with other employees or clients. Make sure you record these sessions so that you can post a readable version on your site.

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