Are you a visual learner? Approximately 65% of people are. Visual learners prefer to learn (and learn best) by reading text and looking at visual images such as graphics and charts. Within the population of visual learners, there are people who prefer reading over all other methods of getting information. Visual learners can have difficulty following speeches or lectures, and they recall information better when they can read it silently as opposed to hearing it.
What does this mean for your website? In order to reach 100% of your visitors, you need to provide them with video transcriptions of 100% of your videos.
Videos capture people’s attention and interest. Videos are also great for appealing to auditory and kinesthetic learners. Approximately 30% of people are auditory learners, and about 5% of the population are kinesthetic learners. Auditory learners enjoy videos, recorded presentations, and podcasts, since they can take in the information by listening to it. Kinesthetic learners learn through touch, movement, and physical interaction, and they also respond to seeing other people in action on videos. You can also reach visual learners through your videos by including slides with text, charts, and illustrations.
However, in order to make your video more accessible to all of your visitors and to successfully reach the 65% of people who are visual learners, you need to provide video transcriptions.
In addition to being visual learners, many people simply prefer to read information rather than watching it. A lot of people are busy and in a rush, and they may just have a minute or two to skim the information on your site. These people prefer to glance at a video transcription, scan it for keywords that are valuable to them, and read more if the topic piques their interest. You just have minutes (or seconds) to reach those people. You need to grab their interest and keep them on your site with written information that they can look at and digest quickly, before they lose interest and leave.
Including videos on your website is a great way to engage your visitors and grab their interest. Adding video transcriptions is essential for reaching and retaining all the visitors that video alone can’t keep. Don’t lose your visitors who would rather read the information you have for them than watch it or listen to it. Give them another way to get that information: transcriptions!