It’s 2022 and podcasts are everywhere. According to Insider Intelligence, by the end of the year, 424.2 million people are expected to listen to podcasts worldwide. That’s a huge audience waiting and willing to consume your content. Yes, yours! And what’s the best way to further the reach of that content? Transcription, of course!
A podcast transcription is a word for word account of everything said during your episode. Transcribing your podcast is imperative and you’ll quickly see why.
At Speechpad, we’re huge proponents of accessibility. Transcribing your podcast is a great way to make your content accessible for a multitude of people.
The World Health Organization (WHO), states that over 5% of the world’s populations, about 430 million, people require rehabilitation to address ‘disabling’ hearing loss. By 2050 over 700 million people, or 1 in every 10, will have such loss.
That’s a massive group of people that could be missing out on your podcast because it isn’t transcribed.
Accessibility also means that you are providing another avenue for people with different learning styles to engage. We’ve learned about the different types of learners before. Providing a transcript is another medium in which a person can perhaps more easily understand or appreciate your podcast.
Additionally, having a transcript creates a searchable document. Perhaps a listener doesn’t quite understand something you’re discussing and wants to learn more. By being able to search, they can enter keywords or phrases to find the spot in question.
Maybe you have a non native speaker listening to your podcast and they’re unfamiliar with terminology used and need to look it up. A transcript provides an easy way to search and learn further.
Keyword Optimization and SEO
Without a transcript, it’s much harder for a search engine to find and rank your podcast. Keywords show up in user searches which makes it more likely your podcast will be heard.
SEO, search engine optimization, functions with… you guessed it, searchable content. By publishing your podcast transcription along with your podcast, “every spoken phrase is instantly searchable on the web.” Fueling your SEO only facilitates a growing listenernship.
Moz says, “A backlink is a link created when one website links to another.” These are also known as inbound links or incoming links.
Backlinks allow other sites to link to your podcast. With this, your reach expands to audiences of other sites and sources. If someone is reading a blog post about apples and references a great podcast they recently heard about apple picking in New York state, they can easily link that podcast transcription and episode within that post. This allows the user to read the content at their leisure.
The Human Touch
“But Speechpad, I can get auto generated transcripts.”
Sure, you can. But computers will miss certain human nuances that they simply cannot understand. Humans are also more grammatically correct and can transcribe according to human conversation and flow.
Editing, editing, editing. That’s where you could find yourself with computer generated transcripts. Save your time. Speechpad stands by our work with our satisfaction guarantee.
Another great reason to jump on the podcast transcription bandwagon? Repurposing content. We know that content is not for ignoring. Once you have a written document you can easily quote it for your marketing needs. You could pick and pull phrases to use in a social media or blog post. The possibilities are limited to your imagination.
Transcribing your podcast increases your audience reach exponentially. It benefits from increased accessibility, creates the opportunity for backlinking and SEO, and generates a plethora of content that may not exist unless it were written right in front of you.
Interested in more? Check out Transcribed Podcasts, FTW!