Content marketers have a lot of information that needs to be shared and distributed to everyone—from customers and subscribers to internal employees. Luckily, there are some software solutions that can make this process less time-consuming and more efficient.
If you are a content marketer looking for some guidance on what type of software you should be investing in to streamline your efforts and create a better and more consistent user experience, then here are three software solutions that should be on your radar.
1. Content Management Systems (CMS)
A content management system (CMS) is a type of software application that allows you to edit existing content, create new content, and take care of essential editorial processes. CMS tools can be especially useful for optimizing on-page elements such as meta descriptions and tags, URL structure, headers, and page titles. And if your content strategy changes, CMS software can give you the assistance you’ll need to adjust your website accordingly.
2. Transcription and Captioning Software
Video content is what resonates most with searchers today. With transcription and captioning software, you can harness the power of visual or audio content by using using transcriptions of such content for SEO purposes. This type of software is designed to increase the speed and accuracy of the transcription process. The resulting transcripts can also be used to determine what keywords and phrases to emphasize to boost the visibility of transcripts and the corresponding video or audio content.
3. Content Delivery Networks (CDNs)
Essentially a type of Web hosting, content delivery networks (CDNs) are designed to improve the user experience for website visitors by speeding up page load times based on an user’s geographic location. A CDN also facilitates the delivery of website, streaming, and downloadable content.
Speed is especially important these days because searchers and website visitors typically consider anything longer than 5 seconds too slow. And if content isn’t delivered fast enough, it doesn’t matter how wonderful it is since it’s not as likely to be viewed. While this software may sound complicated, it’s really a simple process of installing a CloudFront plugin. As you research your options, you’ll even find that some CDN plugins do things like provide additional security buffers.
Also with CDNs, it can be helpful to dive into your stats to find out where the bulk of your audience is located to get a better idea of which CDN will work best for your marketing purposes.
With any software used for CDNs, transcripts, and content management systems, it’s equally important to have content that’s actually relevant to the intended audience. Remember, there’s no software in the world that can make lackluster, irrelevant, or poorly prepared content perform better. But when you are producing high-quality content, it’s important to have the technology to ensure that your content pieces are reaching the right audience.
Interested in taking advantage of transcription and captioning software? Reach out to us to learn more about how we can enhance your content.