Working with our extensive client base of Podcasters, Speechpad has developed a list of techniques that have proved very effective in increasing readership, relevancy, and audience of our podcast clients. We hope these tips provide a blueprint to help make your podcast as successful as possible with your content!
- Using a Podcast SEO-Friendly Hosting Platform: Make sure to use a podcast hosting platform that is optimized for SEO. It will help you to automatically generate SEO-friendly tags and metadata for your podcast so it can be easily found by search engines.
- Optimizing Podcast Titles and Descriptions: Your podcast titles and descriptions should be SEO-friendly and include relevant keywords. Your podcast title and description should be concise, descriptive, and contain relevant keywords.
- Provide Accurate Transcripts to Your Podcasts, allowing the text to be searchable for your user-audience, satisfy The Americans with Disabilities Act
(ADA) compliance laws, and also to increase relevance with search engines and various browsers. Providing foreign-language transcripts also boosts your audience and SEO in other countries and serves your content to those whose primary language is not English.
- Submitting Your Podcast to Directories is one of the best ways to increase visibility and SEO for your podcast. Popular podcast directories include iTunes, Google Play Music, Stitcher, and TuneIn.
- Utilizing Proper Podcast Tags: Properly tagging your podcast episodes is essential for SEO. Your podcast tags should include relevant keywords, as well as any relevant information about the episode, such as the guest or topic.
- Promoting Your Podcast on Social Media is a great way to increase visibility and SEO. Share your podcast episodes on social media platforms such as Twitter, Facebook, and Instagram.
- Guest Blogging is a great way to increase visibility and SEO for your podcast. Search for relevant blogs that accept guest posts and pitch them your ideas. This will help to increase your podcast’s visibility and SEO.
- Creating a Website for Your Podcast: Creating a website is essential for SEO. Your website should include all of your podcast episodes, as well as an easy-to-navigate design. The website should also include relevant keywords and be optimized for search engines.
By following this step by step guide, we encourage you to measure clicks before and after following the tips outlined in this guide in order to calculate the difference it makes. Utilizing SEO strategies and adding ADA-compliant content (audio/video accompanied by text transcripts) are proven ways to increase your audience.