Video marketing is something most people in the business and marketing worlds are very well aware of. Whether you’re well versed in this medium, fine tuning your craft, or just beginning your journey, you have some idea as to how important video marketing and SEO is.
If not, no worries, we have plenty of help for you!
At this point in tech and social culture, both Facebook and Youtube are unquestionably two of the most influential mediums in existence. According to buffer.com, by 2020, online videos will account for 80% of all consumer internet traffic. Furthermore, over 100 million hours of video are watched on Facebook every single day, while 500 million hours of video are watched on Youtube daily. That’s an enormous opportunity that your business and content may be missing out on.
Nearly 50% of internet users will watch a video related to a product or service they’re interested in before visiting a store. Once the product is purchased, 80% of consumers note that having a demonstration video available is helpful when making purchases and beginning to use the product.
The kicker in all of this – 85% of Facebook videos are watched without sound.
No, this isn’t a rebirth of the silent movie movement, but it does demonstrate how interested people are in video content but may not have the ability to watch with sound on. This could be for a variety of reasons – being in a location where you aren’t able to have audio on, being hard of hearing, secretly watching Captain America yet again just so you can catch a glimpse of a shirtless Chris Evans while your husband is in the other room…and so on and so forth.
Captioning videos on social sites where sharing is so widely done optimizes consumption and understanding. Additionally, captions can make your SEO soar. The text allows spiders and bots to pick out keywords, making it more likely that your video will have a higher ranking in search engines.
A video appearing on the first page of search results garners higher viewership than one that appears on the second page and so on. As a matter of fact, the vast majority of people don’t even look to the bottom of the first page! If your video lacks text, search results won’t understand it and therefore it will get lost in cyberspace (hopefully with your college Myspace photos).
Speechpad can expertly caption your videos to your specifications with a quick turnaround so you can get your content posted, viewed, and shared. We offer both standard and premium captions and SubRip/SRT captions are available with either.
If you’re unsure which kind of captioning would be most beneficial to your business goals, just reach out to one of our customer success managers and we’ll work with you to pin point the best options.
Want your video to reach even greater heights? We do foreign language captioning too!