Most people are familiar with the term closed captioning and know what it means. But if you look at the word “closed” you might assume we also have something called “open” captioning. Well, you’d be right! Though most people don’t know what open captioning is compared to closed, both have benefits you may want to …
When you’re wrapping up production on movies or television shows, there are a million things on your schedule you need to get done. Final decisions, payroll, advertising options, maybe even last-minute rewrites and shoots. The last thing you may want to be thinking about is getting your work closed captioned. However, we’ve got four good …
If you do a quick search for the term “video SEO” online, you’ll notice millions upon millions of results showing. It’s because every marketer thinks they know the secret for getting your videos to the top of Google’s rankings. The trick, though, is that it’s not a secret. If you look through many of these …
In previous blog posts, we’ve explained what video SEO is and how to properly implement it. However, there are many more specific steps you can take to improve your video’s chances of being found than simply uploading and adding the title and description. For starters, adding a title isn’t easy as typing in the keywords …
When it comes to deciding whether to use captions or subtitles in your video it is important to understand their purpose and their differences. There are multiple uses for both subtitles and captions. However, for the most part, the purpose of subtitles is to provide the target audience with the ability to understand the content …
Captioning Captioning is transcribing the dialogue and audio events that take place off-screen in a text format. Audio events include laughter, a dog barking, the ringing of a doorbell, music, etc. There are two types of captions. The first type of caption is the open caption. The second type is the closed caption, which is …
Imagine you were hard of hearing or deaf and weren’t able to catch your favorite TV show on its network last night. You go the network’s site, find the replay video, click “play,” and then… nothing. You can see the images moving and you can tell the characters are trying to talk, but you see …
Transcribing is generally known as converting data from an audio or video format into a written document format. The two most common formats involved in transcription are audio and video. Translation is the process of creating a written document from one language to another. The most important aspect of translation is maintaining the integrity (meaning …
Video production is the creation of a video with audio and visual elements for the purpose of conveying a message to a viewing audience. While video production can be extremely expensive, cutting corners by leaving out captions and/or subtitles is not the answer because it will only limit the audience of the message of the …
If you’re a company that produces online and digital video, but you haven’t looked into Video SEO yet, you should. What Is Video SEO? Video SEO, also known as VSEO or vSEO (and sometimes even video marketing), is the practice of optimizing videos for search engine traffic and rankings. The point of this optimization to …